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Design Thinking For Business Growth

  

Author:  Michael Lewrick
Publisher: John Wiley & Sons (March 2022)
ISBN-10‏: ‎ 1119815150
Pages: 352
Review by David Blanchflower

Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you will need to make your own ecosystem a success.

The authorhas in recent years worked very intensively on the mindset that enables us to solve diverse types of problems. He is a bestselling author, business entrepreneur and visiting professor at various universities. His ideas, books, and company, Lewrick & Company, help mobilise people around the world to better lead innovation, digital transformation, and business growth in an era of increasingly rapid change.

Design Thinking for Business Growth delivers to the reader a comprehensive procedural model for the design, development, and implementation of business ecosystems. The book also presents an explanation of the most critical design methods and tools you will need to make your own ecosystem a success.

The book explains in a meaningful way how the complexity of value streams in systems can be identified, correlated to the reader on how to create the missing value streams, innovate and orchestrate a business ecosystem. The reader will have explained to them in detail the required mindset shifts and how to successfully strategize in ecosystems. The books many illustrations describe in detail how the practitioner can get from Design Thinking, over Validation to Scale in a fast and complete way.

This is the fourth book in Wiley‘s Design Thinking Series and it takes a broader view of design thinking while also focusing on one of the futures skills: The Design of Business Ecosystems.

I recommend this book to all managers and executives in industries of all types who deal with growth strategies. The book not only explains the theory but provides a step-by-step guide to the application of business ecosystem design.
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