Tuesday, 28 November 2023 IMS HomepageHome

Design a Better Business: New Tools, Skills,

and Mindset for Strategy and Innovation

Author:  Patrick Van Der Pijl,  Justin Lokitz, Lisa Kay Solomon
Publisher:  Wiley (2016)
ISBN: 978-1-119-27211-3
Pages: 269 

This book provides the reader with a complete design journey from beginning to end by guiding readers step by step in a practical way from the initial idea to the formation of a well constructed business. Design a Better Business provides the reader with a comprehensive set of tools and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

The book contains 48 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small start-ups, incubators, and social impact organisations. It provides behind the scenes views of the best practices and pitfalls to avoid.

This book is visually appealing and the design, illustrations and layout of the pages draw the reader in and make the journey of reading the book so interesting and informative.  This book is must read for anyone contemplating starting a business. Equally the book would assist an established business to rejuvenate itself and encourage the desire to bring about change in that business.
This book brings together all of the tools that are needed to create better businesses, run better meetings and build brighter futures. It is a beautifully designed resource guide that provides the reader with all that is needed in the way of checklists, tips, and guidelines for every step of your design journey. Their double-loop landscape lays out the entire process to follow to build your team, establish your point of view, understand your customer's world and then scale and validate your ideas. By introducing the ideas and concepts within this book into your business you will have more happy customers.