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Effective communication is pivotal in increasing productivity because it directly influences the behaviour of the staff and the way they perform. Efficient communication should always include clear instructions, speedy message delivery, and full explanation, if it is to play a key role in managers communicating with employees. The use of effective communication can play a key role in getting things done which ultimately increases the organisations productivity.

A company with poor communication between managers and employees will result in staff not receiving adequate information in order for them to complete efficiently the production tasks allocated to them. Equally there must be in place effective means of communication from employees to managers if the manager is to be aware of production difficulties or errors in the production process.

Effective two way communication is essential in improving productivity and efficiency. Communication is only effective when the receiver understands the message conveyed just as the sender intended.

Studies have indicated that businesses that used effective communication with their staff were likely to have lower levels of labour turnover. Also companies with effective communication are three and a half times more likely to significantly outperform their industry peers than firms that do not have effective communication.

Communication between the manager and team members, and inside the team is a vital factor in every company. Success and improved productivity cannot be achieved, when there is no or ineffective communication.

Dictionary definition of Communication

The two-way process of reaching mutual understanding, in which participants not only exchange information, news, ideas and feelings but also create and share meaning. In general communication is a means of connecting people. In business, it is a key function of management – an organisation cannot operate without communication between levels, departments and employees.

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